Customer Relationship Management – CRM
The CRM system not only acts as one stop destination for Leads, Accounts and Opportunities details but also help in monitoring upcoming tasks, due and over-due activities and handling multiple opportunities within an account.
What and Why of CRM
CRM (Customer Relationship Management) allow sales managers to monitor and analyse their team’s activities so they can forecast sales and plan ahead. For sales reps, CRM apps/solution makes it easy to manage customer profile and case history information, freeing up their time and empowering them with expertise.
- The CRM manages your customer information
- Simplifies repetitive tasks so that you can concentrate on main tasks
- Extendable and Customizable as business grows
- Build lasting and meaningful relationships with your customer base
- Increase Customer Retention and Satisfaction
- Collects sales team leads and opportunities at one place making it easier to manage, share and derive new opportunities
Customer Focussed CRM
CRM application can be customized to suit client needs. It’s easy to comprehend and navigate with a simple design. With business model supporting both the options i.e. “Own Source Code” or “Subscription based Model”, it becomes easier for start-ups to match and keep up with their business requirements.
Revenue Growth through CRM
To grow revenue, every company needs Customer Relationship Management (CRM) application that they can scale. Managing contacts and sales opportunities is just the beginning. Company should be able to track marketing campaigns and sales activities i.e. every lead, opportunity, and customer. Salesforce should be able to take action from any location and thus spend more time selling to the right people, armed with up to date information and social insights.
Mobile Customer Relationship Management
With Mobile CRM, everything comes to you be it leads, opportunity, reporting, due activities, contact management and new leads notifications on time and every time. Mobile CRM helps touch every customer pain point and every stage of the customer lifecycle, so sales team can close deals, track new opportunities and view one’s performance using dashboard. Sales activity tracking ensures instantaneous customer updates so there are no surprises when you’re on the road.
CRM Security
Security is of great concern when it comes to sales data. Sales data is backbone of any company and with eSec Forte’s expertise in security domain it becomes easier for companies to trust our tool. The information stored in salesforce CRM is completely secured and encrypted. It is essential for companies to choose a solution that utilizes and uses secure mechanism to protect sales related data and thus help in company’s growth.